Under the motto "Cod is Great", by Tor-Emil Sivertsen's, aka 'Varangerkokken' (The Varanger chef), renowned Norwegian chef, M&A Creative Agency developed two wine labels that integrate the chef's missions "reinforce Norway's history and traditions", through bold and iconic photography of 'Varangerkokken' with the product that are the staples of the Norwayla: the cod. Label Photo © All Rights Reserved to Knut Åserud