M&A Creative Agency USA was able to capture and fully
express the true personality/essence of the “Celebrity“ behind the wine. This
wine was made by the iconic and world-famous drummer, whose uncommon and
successful journey in the music industry and as a celebrity drummer has brought
him to us, entrusting us with the branding, naming, and packaging design of his
new Celebrity Wine.
A truly genius design possessing an ethereal and timeless
beauty surrounded by mystery that makes the consumer stop, think, look, and
want to own a bottle of Uncommon Wines. Keeping sustainability in mind, the
packaging is 100% recyclable, the stunning medallion can be removed after
finishing the wine and it turns into a keychain after (the chain is attached to
the tags on the neck).
The luxurious antiqued gold medallion’s delicate lattice
work embodies Kenny Aranoff’s celebrity persona, the sunglasses that are his
“Signature”, are front and center of the design, his drumsticks that never
leave his hands sit above the sunglasses. This design celebrates Kenny’s career
in the music industry, it says Rock and Roll and immortalizes him as an icon in
the music industry and now in the wine world forever.
The tags on the neck of the bottle tell us his story, the
passion in his life and in the making of Uncommon Wines; it holds the keychain
that can be attached to the medallion once the wine is finished by its lucky
owner.
This is a “Celebrity Wine” that will be sought after by wine
collectors and music lovers for years to come.