Their old
packaging had an institutional look and feel, it had a luxurious feel, but
needed rebranding. Dame de Coeur is their second label which needed to have a
more modern design with visuals that portrayed the sensibility, beauty, and
harmony of women. For seven generations, the women in the family have passed a high-yield,
Merlot plot from generation to generation to other women in the family, which
for the past 40 years has produced their best Grand Cuvée. This wine was
inspired by the mother of the winemaker and honors the legacy of these women.
As Château Peyfaures is positioned in a medium-high segment, we created a wrap
for each brand, for each bottle, and, also, a beautifully designed wooden box
with luxury finishes. Over a year, photos and footage of the estate and
vineyards were collected, including the final process of harvesting and
bottling. Thus, closing wine producing cycle of a year in Bordeaux, with
several videos and images we produced the content for the website. As well as advertising
photography that launched a brand campaign on the American market, reaching
mass media and the top wine industry publications in the U.S.
Digital Project developed by M&A Digital
News and Distinctions
