An iconic and luxury packaging to honor the legacy of Casa do Canto, founded in the XVII century.A creative storytelling inspired by a true event - three friends that picked three French oak barrels, and let the wine rest for months. Our design concept expresses their character and soul, bringing to life the number 3 as a symbol of their union and friendship. M&A Creative Agency challenged the conventional, creating something unique and out of the box, a wine without an actual label. By bending metal, it was possible to adapted the number 3 to the curvature of the bottle and, in addition, it was also given a surface treatment to obtain the aged bronze tones presented. In the other hand, the back label has an exquisite direct white printing technique with the rest of the wine information. A limited edition luxury design with 900 bottles that includes a exclusive carrying case.Sometimes, simplicity does make the art.