Automático is a wine with a minimal human intervention, which is "made by itself", naturally. Words from Carlos Lucas, the winemaker, which confirm its particulars characteristics recognisable of this nectar and he decided to call it "Automático". M&A Creative Agency created the packaging label based on the "automatic" mechanisms concept where the machine buttons are represented. A graphic concept inspired a unique wine label with strong and vibrant colours, which make the wine more interesting. The finishes are stamp and varnish.